Clara Debarle, DigitalDesigner

Immersion and scoping

Definition of goals, audiences and positioning during a scoping workshop. Competitive analysis and audit of existing assets to identify the challenges and set the project priorities.

Strategy and structure

Definition of the brand platform and key messages, then development of the content architecture and user journeys. Design of zoning and wireframes to structure every touchpoint and validate the project foundations before creation.

Creation and iteration

Exploration of several creative routes and definition of an art direction. The chosen route is rolled out into a visual identity and desktop and mobile mock-ups, followed by an interactive prototype put through user testing.

Roll-out and handover

Finalisation of the brand guidelines, design system and ready-to-use source files. Support through production and development up to launch, followed by a final quality check.